Ellie Cachette (’06, Political Science) is the first recipient of Humboldt State University’s Recent Distinguished Alumni Award. A Bay Area native, Cachette is founder and chief executive officer of ConsumerBell, a San Francisco-based company that helps businesses and customers track and manage product recalls online. While a student at HSU, Cachette served as project assistant and fulfillment coordinator for Humboldt Merchant Services, a credit card processing provider in Eureka. In that capacity, she helped establish gateways for e-commerce accounts and worked closely with VeriFone, an international electronic payment producer. In 2006, Cachette became project manager for 365 Media Inc., a technology services company that specializes in information gathering and processing. Soon after, she joined Recognos, a business analysis and software design consulting company in San Rafael, Calif. Her clients included Kaiser Permanente and Fisher Investments, a privately held investment management firm founded by HSU alum Kenneth L. Fisher (’72, Economics). In Cachette’s words, working with Fisher made her realize that “success is not determined by where you went to school, but your vision.” Cachette’s passion for consumer safety led her to create Consumer Bell, an online product recall tracking and managing service, in 2010. Since then, her mission has expanded to help companies automate recalls, making the process more efficient and cost effective. With its motto of “Making Safety Easier,” ConsumerBell has tracked hundreds of recall cases in recent years, including mold growth in Capri Sun fruit drinks, bacteria-tainted cantaloupe and defective cribs. After spending a year-and-a half in New York City, ConsumerBell relocated its offices to San Francisco in 2012. Cachette is a strong advocate of Women 2.0, a Silicon Valley organization dedicated to empowering female entrepreneurs. She has also been recognized by the California State Senate as an “Outstanding Educator” in AIDS and public health and is an active supporter in the campaign to cure AIDS. Her work has been profiled in Forbes magazine and The Wall Street Journal. Cachette currently resides in San Francisco and is an avid sailor and member of the St. Francis Yacht Club.